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咖啡vi設計模版(咖啡vi設計手冊)
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謝謝急呀
The CI also calls CIS, translating for"business enterprise sense of vision the image identify system" generally.It includes a principle to identify(MI), the behavior identify(BI), the sense of vision identify(VI);The VI design in which differs from a general art designing, according to the CI structure, the VI is the sense of vision of[with] business enterprise principle to express a form, also needing principle spirit of paying attention to the business enterprise.Make use of a sense of vision design means, pass a series of famous brand trademark the design of the image the principle of management of the business enterprise, manage special features, product the packing style, marketing standard and strategy, with famous brand trademark image for core, become a kind of whole image, from inside arrive the outside carry on a business enterprise and society of the information exchanges of and dissemination, let with the quickest speed, the most deep impression social public ttention oneself, mold an imagewith the best business enterprise thus, acquire a social value, approve feeling and attain the purpose of the marketing and a kind of system strategy of the target.
In order to realize the cafe does a VI design, choice mainly is had certain understanding.Expand the brand image that they possess singly style, the form of by letter demonstration, will it the perfect image present to each customer of coffee parlor, making some patronage orhave never patronized of customer, to there is deeper understanding in consciousness coffee
parlor, possessing singly for it of, different special features draw on.
怎么樣才能夠做好咖啡店vi設計
咖啡店以紫色為基調,布置顯得華麗、高貴;以黃色為基調,布置顯得柔和;以藍以為基調,布置顯得不可捉摸;以深色為基調,布置顯得大方、整潔;以白色為基調,布置顯得毫無生氣;以紅色為基調,布置顯得熱烈。色彩運用不是單一的,而是綜合的。不同時期,不同季節(jié),節(jié)假日,色彩運用不一樣;冬天與夏天也不一樣。不同的人,對色彩的反映也不一樣。兒童對紅、桔黃、藍綠反應強烈;年輕女性對流行色的反應敏銳。這方面,燈光的運用尤其重要;咖啡館內最好在光線較暗或微弱處設置一面鏡子。建議你從這幾方面著手設計。
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